Over a long period of time, Ben moved a enhanced a single group of questions and answers on a web page to the point where it is an independent system for generating quizzes and surveys. Its unique feature set allows the person who creates a quiz or survey to add custom scoring algorithms and generate intelligent actions based on those results.
The quiz developer can also create complex custom responses to be presented to the users as soon as the quiz gets completed. These responses are built with conditions that have to do with the answers to the questions, so for all practical purposes, each quiz taker may get a completely unique experience.